I swung by CompUSA on my way to the Apple Store today. I found one young man that I recognized as a sales representative for the company and decided to ask him for his expertize on a wireless printer. The following conversation took place:
Buyer: Hi, I'm interested in a laser printer for the home office with wireless capabilities.
Sales person 1: Hmm, I don't know if we have that. Let me see. (Searching on this computer. A second sales person arrives).
Sales person 1 asks Sales person 2: Do you know if we have wireless printers.
Sales person 2: Well, any printer we have could be wireless. But noone is wireless of the bat, you either need a wifi-card or a server box.
Buyer: That's okay (sporting a Yahoo! cap). Anyway that I can avoid having cords across the home office would be great. (This is when sales person 2 disappears, saying he has got another customer. I then turn back to sales person 1 but he seems to have forgotten me, being busy flipping through what looks like a bunch of invoices.)
Buyer: Hi - again - I'd like to take a look at these wireless printers. They don't need to be color, just black and white. What do you offer?
Sales person 1: Well (pointing into the store) you can find the HP's over there. (Then he turns back to flipping his papers.)
Buyer: Over where?
Sales person 1: Over there, by the wall, Sir.
Buyer: Well, thank you. I'd appreciate if you could help me out a little more here.
Sales person 1: Well, you will find all the printers we have over there.
At that point it was very clear to me that this person wasn't interested in helping me out. It would have been so easy though to find out what I wanted and needed, suggesting a few options and then close the sale. So I politely thanked him for his excellent services (really) and walked out the door (no index finger in the air - promise). Then I headed to the Apple Store where I was serviced as soon as I stepped into the store. No wonder the APPL stock is flying. Sometimes I pays off to use head AND feet.
Thursday, August 25, 2005
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