iTunes new recommendation feature 'Just For You' is an 'old' concept in the digital world. Amazon has been credited as the inventor, at least the surviving inventor, of the feature 'People that bought this product also bought the following products'. But that doesn't make it less useful.
Getting recommendations based on your past music purchases and how they relate to others is fantastic. It actually works more like Netflix's recommendations than Amazon's. The user gets a choice of rating the recommendation with either 'Already Own It' or ' Don't Like It'.
In geek speak the feature is driven by an algorithm but it's all old fashioned probability based on aggregated customer preferences. It's exactly the kind of 'sticky' features iTunes needs to leverage and monitize the power of their user DB. That's what makes them unique and it pays of being the biggest.
It also adds to the power of recovery / discovery search which increases the clickstream and drives more moolah to Apple. iTunes is the Google of music.
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